Dubai Fitness Challenge: Dh30,000 for the ‘Next Female Athlete’

Dubai - The woman who documents the most inspirational fitness journey will be awarded the big prize

It’s that time of the year.

No, the countdown of yet another calendar year — and with it that mad pressure to commit to New Year resolutions — has not yet begun. We’re talking about another significant marker on the city’s calendar right now — the Dubai Fitness Challenge.

It’s that time of the year when brands seem to be out to one-up each other in how creatively they can get people to join the active lifestyle campaign. And in the spirit of inspiration, Reebok MENA x Les Mills Middle East have now announced a challenge that’s too tempting to pass up on. The two fitness brands are on the lookout for the next 30x30 athlete — and are offering women across the city the chance to win Dh30,000 while they’re at it.

Dubbed #FindHerFitness, the competition will require participants to sign up for the Dubai 30x30 Challenge, follow the brands on social media, join the Les Mills online or on-ground classes, and document their fitness journey throughout the month on Instagram, using relevant tags.

wknd@khaleejtimes.com