Cut of Custo

The runway was taken over by 17 models parading the colourful creations with over 36 looks selected from the collection.

Synthetic fur and metallic gloss are the core of Custo’s autumn- winter 2010-11 collection inspired by extreme beauty and the inexplicable attraction of jewels. Gems and precious stones served as the basis for the season’s colour.

Highlights of the season include the Lowxury collection, a selection of jewel-garments at affordable prices and in a larger range than the previous season; a carefully designed day-wear collection for complete looks that are easy to wear; reversible fur garments; a wide range of tricot garments with cuts inspired by diamond shapes: sweaters, cardigans, dresses and even scarves, and, finally, the new bag collection, which comes in a much wider range this year.

The Dalmau brothers, Custo and David, created Custo Barcelona in the early 80s as a result of a long trip all around the world. Their journey allowed them to discover not only new landscapes but the most varied of artistic, cultural and philosophical expressions. Amongst the things they found to be most worthy of interest were the typically Californian style they saw on the surfers who lived in the southern part of the state and the psychedelic look they observed in the northern part. The brothers were impressed by the colourful and innovative fashion trends they came across and in particular the style of the tops and T-shirts which didn’t exist in Spain in those days.

The Dalmau brothers got to work and learned everything there was to know about printing techniques and finishing, paying special attention to graphic design, a field they felt particularly comfortable with. Through time, their research on the use of colour and prints has given rise to designs that are innovative, bold and sophisticated.