Mashreqbank and Samsung launch co-branded card

DUBAI - Samsung Electronics, the regional and global leader in digital convergence technology, and Mashreqbank, a leading bank in the UAE, today launched a unique co-branded credit card for consumers in the UAE.

By A Staff Reporter

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Published: Wed 6 Aug 2003, 11:53 AM

Last updated: Wed 1 Apr 2015, 7:45 PM

The Samsung Mashreqbank Credit Card primarily targets customers with an affinity towards the two companies' premium products and services. It aims to transform cardholder purchases into unique rewards and benefits, in addition to offering most of the privileges of a Mashreqbank credit card.

"This is the first time a global leader in digital technology and a leading UAE bank have joined forces to offer a unique loyalty programme of this magnitude," said Mr. D. K. Byeon, President, Samsung Gulf Electronics.

"Today's consumers want more from their loyalty programmes, and as such, the Samsung Mashreqbank Credit Card offers the type of premium rewards that they rightly expect. Just by making regular purchases, consumers can now earn additional Samsung Mashreqbank reward points including Samsung's cutting-edge digital products. In addition to this, with every purchase of a Samsung product across GCC, consumers will have an opportunity to double the points earned," Mr. Byeon added.

Supported by Mashreqbank's strong brand presence in the region, the card comes with a unique benefits and rewards programme, and wide acceptance across the globe. One of the key features of the card is that cardholders can purchase Samsung's digital products through interest-free payment options, in addition to obtaining an extended six-month warranty on all Samsung products. Also, as an introductory offer, Samsung and Mashreqbank are offering early subscribers 25,000 bonus points that can be redeemed to obtain Samsung's cutting-edge VCD player or microwave oven worth up to AED 300/-. Alternatively cardholders can opt to retain these bonus points to accelerate the accumulation of rewards 'points' and redeem it against premium Samsung products.

Customers can apply for the new card from the bank at an annual fee of Dh250. Samsung and Mashreqbank intend to continuously upgrade the programme with exclusive value-added promotions and rewards.

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