First Middle East Rolex Tower unveiled in Dubai

The glass-fronted structure, located at the heart of Dubai’s financial district, the Rolex Tower is the result of the 50-year partnership between Ahmed Seddiqi & Sons and Rolex.

Created by Skidmore, Owings and Merrill — the architects behind Burj Khalifa and London’s Canary Wharf — the Rolex Tower offers 25 floors of two- and three-bedroom apartments, including two luxurious penthouses, as well as 31 levels of premium commercial space, and a ground floor for high-end retail offerings. The Rolex Tower’s design, finish, panoramic views and services are hallmarks of its status as a premiere address in Dubai’s business district.

“This venture marks Rolex’s first endorsement of the Middle East’s property sector, and to be entrusted with the Rolex brand is a testament to the company’s collaboration with Ahmed Seddiqi & Sons over the last fifty years. The launch of the Rolex Tower demonstrates our conviction that quality and service are among the most vital considerations whether buying a watch, finding a home, or building a business,” Ahmed Seddiqi & Sons Vice-Chairman Abdul Hamied Seddiqi said.

“More than half a century of working with Ahmed Seddiqi & Sons has confirmed that the Middle East is a key growth destination for the Rolex brand. The Rolex Tower, as the first of its kind in the region, reflects our shared commitment to a lifestyle encompassing precision, elegance and reliability,” Rolex Managing Director Bruno Meier added.

alvin@khaleejtimes.com