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Dubai hosts world advertising congress in March

DUBAI — Delegates to the 40th IAA World Congress, which is being hosted under the patronage of General Shaikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Minister of Defence, will be able to hear from over 30 of the world's most dynamic speakers and personalities. The line-up of speakers includes leaders in the advertising, marketing and media fields, political figures, captains of the world's largest corporations and award-winning authors.

The congress, which is scheduled in Dubai from March 20-23, 2006, has the theme "Challenges of Change", and will include topics such as "Getting ahead in the wired world", "Role of conventional media in a changing world", "Brand as people, people as brands" and "Managing the creative agency."

Joseph Ghossoub, IAA World president-elect, said: "The decision to host the 40th IAA World Congress in Dubai, is another opportunity for the city to showcase its diversity and creativity. More international players are seeing the potential of Dubai, and its ability to access the rest of the Arab world, as well as reach one of the world's most untapped regions."

Over 2000 delegates from more than 40 countries are expected to attend the event, which will be held at the Dubai International Convention Centre. A media exhibition will run concurrently to showcase advertising and media in the region.

The Congress is being organised by the UAE chapter of the International Advertising Association (IAA), under the congress chairmanship of Mohammed Al Gergawi.

The Congress is supported by Gulf News, Motivate Publishing, CNN, Dubai TV, Dubai Media City, Dentsu, Emaar, MBC TV, The Choueiri Group, BBC, Dubai Duty Free, Khaleej Times, AME Info and FedEx.