Better Life opens in Fujairah

Ajai Dayal, general manager, retail and marketing, Easa Saleh Al Gurg Group, said: "Fujairah is a fast growing emirate, and opening a Better Life outlet there will allow us to service the large national and expatriate communities there."

Moreover, the company has an edge over its competitors as it offers a wide range of home appliance brands from Europe and New Zealand which includes, Siemens, Binatone, Terim, Admiral, Wolf, Scandinova, Starmix, Fisher and Paykel, Electrolux, and top Italian brand Zanussi, which Better Life acquired recently.

In the UAE , the company has a total of six stores and two new stores are also planned in Oman and Qatar and another in the UAE over the next nine months, bringing the total number of Better Life outlets to nine in the region. Besides, home appliances , the company also sells a new range of Siemens, Fisher and Paykel and Zanussi built-in kitchens and almost all the brands sold are targetted for the middle and upper class market.