Aujan revenues surge 35pc for first-half in 2008

Through the first phase of business unit structuring, Aujan’s sales in the GCC alone have grown by 28 per cent. As part of the second phase of restructuring, Aujan is putting more focus on global expansion, as well as creating more compact geographic areas within its international business unit consisting of three main clusters; namely, Africa, the CIS and South East Asia.

Aujan is presently ensuring that the right foundation is quickly established to enable expansion in its position in attractive and high potential areas of North Africa, where focus will be placed on Morocco, Algeria, Tunisia, Libya and Egypt. The CIS is also proving to be a particularly interesting market as the region itself has much potential. Currently, Aujan’s business in SE Asia is primarily centered on Pakistan and Afghanistan.

Additionally, Aujan has also regularised presence in India by conducting initial tests on consumer acceptance of its products at a specific price point.

Aujan’s most performing market outside the GCC is Iran — which saw a boost of 58 per cent in revenue and 35 per cent in volume compared to 2007.

The Levant and Iraq have also seen a staggering rise with numbers showing 54 per cent revenue and 47 per cent volume growth. Kerry Anastassiadis, President, Aujan Industries Co, said “We are very pleased with our Q2 business results, which once again have proven to us that our consistent investment i n consumer research and marketing is contributing to our ongoing success. In addition to this investment, entering further into emerging markets, such as Africa, the CIS and SE, has also played a vital role in helping us reach our targeted goals.”