Al Gurg unveils Nightingale range of paper products

DUBAI - Al Gurg Stationery yesterday announced a tie-up with India's leading book technology house -Srinivas Fine Arts - to introduce an extensive range of paper products in the UAE.

By A Staff Reporter

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Published: Thu 28 Aug 2003, 11:44 AM

Last updated: Wed 1 Apr 2015, 7:52 PM

Ajai Kumar Dayal, general manager, Retail & Marketing, Easa Saleh Al Gurg Group, said the UAE debut of Nightingale brand of paper products would be supported by an an extensive marketing drive to catapult Asia's premium brand to a leadership position in the local market.

He said the alliance by two dynamic customer-centric companies would make available a whole range of refreshing paper products in the market. The Nightingale range will be marketed in the UAE and Oman by using Al Gurg Stationery's efficient distribution network.

Dayal said Al Gurg Stationery, a part of the diversified Easa Saleh Al Gurg Group of Companies, has chalked out an extensive strategy to market a range of diary products to corporates in the UAE. "Nightingale diary range includes different sizes, materials and finishes. Initial research among the corporates in the UAE has already yielded many inquires for the 2004 Nightingale diaries," he pointed out at the launch event. Also present were Raja Easa Al Gurg, managing director of Easa Saleh Al Gurg Group; V. Balasubramanian, president, C. Rajesh, managing director, and Hemant Sheth, director, all of Srinivas Fine Arts.

Sheth said worldwide sales of Nightingale range encompassing four categories - business, social, educational and gift items - rose to $35 million last year with exports accounting for some 40 per cent. Today the company, headquartered in Sivakasi, has over 100,000 square meters of industrial space with many offices throughout India.

It has offices in the UK and Singapore and representation around the world - from USA, Canada, Australia to Europe. Nightingale's educational series includes a range of five subject college wire-o-notebook, premium notebooks, personality series notebooks (with 240 quotes in each book), five subject college notebooks, lay flat art cover note books, Oxford block notebooks, A-4 economy pads, A-4 executive pads, cubic pads, A7 flexible pads, art of war series note books.

Diaries include five-year diaries, executive chancellor and A7 chancellor diaries, visitor's books, telephone directories, organizers, address books, pocket planners, business organisers, library edition diaries.

Social and giftware range includes palmistry journal, gardener's diary, traveller's diary, wedding book & wedding guest book- gift set, baby book, birthday & anniversary book, season's recipe book, photo albums, journals, autograph books, kitchen calendars & organisers.

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