10TH DSF: City undergoing transformation

DUBAI — As over 3.2 million people expected to visit the Dubai Shopping Festival in January, the city of Dubai is undergoing a transformation, the likes of which has never been witnessed in the emirate before.

By A Staff Reporter

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Published: Thu 30 Dec 2004, 10:49 AM

Last updated: Thu 2 Apr 2015, 2:04 AM

Having reached a great landmark of 10 years of the world’s best festivities, the city has begun undergoing the transformation that would positively turn it into a beautiful spectre of colour and culture.

With fantastically designed lights thronging the city and banners adding luster to the overall ambience, street decorations, always an integral part of the celebrations, will be more prominently glamorous than ever this time round.

Mohammed Al Noori, a member of the DSF Organising Committee, said that decorating the city is not an easy task. Right from identifying the ideal locations for decoration to creating the designs for maximum effect, all these have to be done through a series of research by the Dubai Municipality in coordination with organising committee of DSF. “This time, the lights we have selected are of the most creative shapes and designs. No wonder, the main locations of the Dubai Shopping Festival will be a feast to the eyes. Dazzling in their sparkling beauty brought on by millions of bulbs, it will truly be a sight to behold for visitors and residents of Dubai alike,” he added.

Noori said that keeping in step with the uniqueness of the Dubai Shopping Festival, the Light Emitting Diodes (LED) will be used for the decorations. ”LED is hardly ever used for decorations of this nature, but as with all DSF activities, we are not just looking at glamour, but also common sense. This system gives us greater options in terms of placing, handling of weather conditions and even in the conservation of energy. With their brightness, the LEDs will turn the nights into days and convert the city into a beautiful postcard image,” he explained

Al Noori added that the street decoration, of course, will not be limited to light and light fittings. There will also be countless DSF logos and banners of key sponsors which would be presented creatively in a variety of designs, shapes and colours. “The decorations this time will really change the city, astounding DSF visitors with the sheer artistry of it all,” he disclosed.

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