Facebook rolls out podcasts and live audio service

New York - The 'live audio rooms' will enable users to listen to, and sometimes participate in, conversations led by celebrities and 'influencers'

Facebook on Monday began rolling out its service for people seeking audio-based connections in a direct challenge to the upstart social platform Clubhouse.

The “live audio rooms” will enable users of the social media giant to listen to, and sometimes participate in, conversations led by celebrities and “influencers” or create a fundraiser on the platform.

The new audio features “enable you to discover, listen in on and join live conversations with public figures, experts and others about topics you’re interested in,” said Fidji Simo, head of the Facebook app, in a blog post.

“Public figures can invite friends, followers, verified public figures, or any listeners in the room to be a speaker. The host can invite speakers in advance or during the conversation. There can be up to 50 speakers, and there’s no limit to the number of listeners.”

“Looking ahead, we are working with creators who will use our audio tools to further develop and launch Soundbites — short-form, creative audio clips,” Simo said.

“In addition, our broader integrity and safety work and the tools we have built for proactively and automatically identifying harmful content are great building blocks, but we plan to adapt tech and processes as we learn more,” the company said in a prepared statement.

The company says that it may also retain live audio after it is no longer live to enforce its policies, which will be done both by human moderators and machine learning.

CEO Mark Zuckerberg, who has appeared on the video streaming app Clubhouse in the past, hosted his own live audio room on his Facebook page last week.

Facebook has tapped a number of celebrities for its audio launch including rapper D Smoke, wellness guru Dr Jess and civil rights activist DeRay Mckesson.

The launch follows a wave of interest in audio-based social networks and growth in Clubhouse, which drew some 10 million users since launching last year.

Twitter and Spotify have also made moves into live audio services.

Facebook separately said it would begin offering podcasts in the US, available directly in the Facebook app, including offerings from culture critic Joe Budden and internet influencer Jac Vanek, among others.

The move comes with Facebook and other US tech giants under heightened scrutiny for their growing dominance of key economic sectors and a legislative push which could lead to the breakup of some of the giants.

• Americas