His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, is among the most followed world leaders on social media.
Sheikh Mohammed bin Rashid Al Maktoum. - Photo: Government of Dubai Media Office)
He has more than 22.6 million followers across social media platforms. According to the latest figures, his followers reached 10.4 million on Twitter, 5.4 million on Instagram, 3.8 million on Facebook and 2.4 million on LinkedIn.
And on Saturday, he joined social networking service TikTok. The social media platform's audience predominantly features the youth, with whom he is keen to connect.
As reported by Khaleej Times, he had topped Twitter trends in 2020.
Sheikh Mohammed bin Rashid actively uses social media to directly connect with audiences and world leaders. Posting in several languages besides his native Arabic, Sheikh Mohammed bin Rashid utilises the globality of the digital sphere in proposing ideas, inviting online users to be part of the UAE's story by sharing ideas, opinions and votes on certain subjects, besides announcing the UAE's latest development initiatives, humanitarian projects and plans.
He famously takes to social media to publicly praise dedicated citizens and residents with outstanding achievements and share inspiring humanitarian stories from the UAE society.
The digital sphere is a space where Sheikh Mohammed bin Rashid implements his vision in spreading hope and positivity across the region and the world and bringing his inspiring initiatives and campaigns to a wider audience.