The Mohammed bin Rashid Humanitarian and Charity Establishment (MBRCH) has announced dedicating Dh20 million to support the '10 million meals' campaign that aims to provide food assistance for coronavirus-hit communities in the UAE.
The MBRCH is one of the three entities that will carry out the campaign to ensure quick and efficient food delivery mechanism to beneficiaries across the UAE.
The establishment will help in the information exchange with partnering entities and humanitarian organisations to build a comprehensive database of disadvantaged communities in need for assistance.
Ibrahim Mohammed Bu Melha, Advisor of the Ruler of Dubai for Cultural and Humanitarian Affairs and Deputy Chairman of the Board of Trustees of MBRCH, said: "The campaign presents a humanitarian opportunity for people across all segments of the society to support the vulnerable in such exceptional circumstances through food, one of the basic necessities to safeguard lives.
"The UAE is keen to support people across the world in times of crisis and today we see our wise leadership encouraging its people to stand in solidarity and help one another to overcome the pandemic without leaving anyone behind."
The campaign, the UAE's biggest food distribution drive, was launched on Sunday by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to support low-income families and individuals affected by the Covid-19 pandemic. The campaign will be led by his wife, Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank.