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#WEHAVEAPLAN: Behind the scenes of first UN global cinema ad

It aims to utilise the power of cinema to engage the global cinema audience in the announcement of global goals to end poverty, injustice and climate change.

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The new ‘global goals’ for sustainable development will be unveiled by the United Nations on September 25th, 2015 in the presence of 193 leaders. 

Project Everyone, the brainchild of Richard Curtis, British filmmaker, humanitarian and campaigner, is the campaign to make the new goals famous. It has entered into a founding partnership with SAWA to launch the ‘first ever global cinema ad campaign’.

The partnership aims to utilise the power of cinema in order to engage the global cinema audience in the announcement of global goals to end poverty, injustice and climate change. 

The mission of the Global Goals campaign is to communicate the goals to ‘7 billion people in 7 days’ following their launch at the UN. 

Sir John Hegarty has conceived and developed the idea for the cinema ad which will screen across SAWA member territories around the world from the release of the goals on September 25. The ad titled #WEHAVEAPLAN will become the first ever cinema ad campaign to screen in 30 countries. 

Speaking on the partnership Richard Curtis said: “In working together to achieve those (UN global goals) we can be the first generation to end poverty, the most determined to fight injustice and inequality and the last to live with the threat of climate change.”

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