Probe opened into Google, Amazon over fake reviews
Regulators have opened the probe over concerns the tech giants did not do enough to combat the issue.
Britain's competition regulator on Friday opened a formal investigation into Amazon and Alphabet Inc's Google over concerns the tech giants have not done enough to combat fake reviews on their sites.
The Competition and Markets Authority (CMA) said it will now gather further information to determine whether the firms may have broken consumer law by taking insufficient action to protect shoppers from fake reviews.
The move comes after an initial CMA investigation, which opened in May 2020, and assessed several platforms' internal systems and processes for identifying and dealing with fake reviews.
The regulator said it was also concerned that Amazon's systems had failed adequately to prevent and deter some sellers from manipulating product listings, through for example co-opting positive reviews from other products.
"Our worry is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations," said CMA Chief Executive Andrea Coscelli.
"Equally, it's simply not fair if some businesses can fake 5-star reviews to give their products or services the most prominence, while law-abiding businesses lose out."
She was 'very proud' of the team for protesting the rule that... READ MORE
In May, he became the youngest Pakistani to scale Mount Everest, the... READ MORE
It was unclear whether the new testing requirements would apply to... READ MORE
Japan's typhoon season runs from around May to October, peaking in... READ MORE
Starting today, certain categories of travellers can enter the country READ MORE
Nearly 40% of monthly income is spent on rent READ MORE
UK lifts ban on travel from UAE, India, Bahrain, Qatar. READ MORE
Vaccinated expats to return through the local airports from August 5. READ MORE