Rest of Asia

Bollywood: 'Thappad' wins Cannes award for 'most reported trailer'

Filed on June 24, 2021
Trigger Happy Entertainment Pvt Ltd.

The Taapsee Pannu-starrer made it to the Cannes Lions winners’ list as it bagged the silver medal

Actor Taapsee Pannu’s ‘Thappad’ has made it to the Cannes Lions winners’ list as it bagged the silver medal for ‘The World’s Most Reported Trailer’ on day three of the event.

Film’s director Anubhav Sinha took to his Instagram handle and shared the news by posting a short video of the results released digitally on Wednesday.

The promotional campaign featured on YouTube and other official social media sites of the film included the scene from the movie wherein the male lead (played by Pavail Gulati) slaps his wife (Taapsee Pannu) during a party, in front of the guests. It was campaigned by Dentsu Webchutney and produced by Trigger Happy Entertainment Pvt Ltd.

It was a part of the film’s second trailer that aimed to spread awareness about domestic violence, on which the whole plot of the story was based.

According to the official 2021 Cannes Lions International Festival of Creativity website, the trailer was reported over 400,000 times and was taken by YouTube within 26 hours.

'Thappad' review: A slap on the face of patriarchy

On a related note, India got 21 shortlists on day three of the festival, closing its shortlist count at 77 for the year.

The blockbuster movie ‘Thappad’ for which Taapsee Pannu received several awards including ‘Best Actor’ (female) accolade was both a critical and commercial success.

Helmed by Anubhav Sinha, the movie featured Taapsee as the protagonist who refused to tolerate domestic violence in the name of love and relationships and Pavail played the role of her husband.

ERROR: Macro /ads/dfp-ad-article-new is missing!
MORE FROM Khaleej Times
CurrentRequestUnmodified: /apps/pbcs.dll/article?avis=KT&date=20210721&category=ARTICLE&lopenr=210729916&Ref=AR&profile=1031 macro_action: article, macro_profile: ,1031,1028 macro_adspot:
KT App Download
khaleejtimes app

All new KT app
is available
for download:

khaleejtimes - android khaleejtimes - ios khaleejtimes - HUAWEI AppGallery