Bollywood: 'Thappad' wins Cannes award for 'most reported trailer'
The Taapsee Pannu-starrer made it to the Cannes Lions winners’ list as it bagged the silver medal
Actor Taapsee Pannu’s ‘Thappad’ has made it to the Cannes Lions winners’ list as it bagged the silver medal for ‘The World’s Most Reported Trailer’ on day three of the event.
Film’s director Anubhav Sinha took to his Instagram handle and shared the news by posting a short video of the results released digitally on Wednesday.
The promotional campaign featured on YouTube and other official social media sites of the film included the scene from the movie wherein the male lead (played by Pavail Gulati) slaps his wife (Taapsee Pannu) during a party, in front of the guests. It was campaigned by Dentsu Webchutney and produced by Trigger Happy Entertainment Pvt Ltd.
It was a part of the film’s second trailer that aimed to spread awareness about domestic violence, on which the whole plot of the story was based.
According to the official 2021 Cannes Lions International Festival of Creativity website, the trailer was reported over 400,000 times and was taken by YouTube within 26 hours.
On a related note, India got 21 shortlists on day three of the festival, closing its shortlist count at 77 for the year.
The blockbuster movie ‘Thappad’ for which Taapsee Pannu received several awards including ‘Best Actor’ (female) accolade was both a critical and commercial success.
Helmed by Anubhav Sinha, the movie featured Taapsee as the protagonist who refused to tolerate domestic violence in the name of love and relationships and Pavail played the role of her husband.
With this, the airline will now be flying to 12 points in nine... READ MORE
Prince Faisal bin Farhan arrived today on an official trip to... READ MORE
Police asked nearby residents to remain indoors and keep doors and... READ MORE
She was 'very proud' of the team for protesting the rule that... READ MORE
Technical issues lead the list of challenges, with students' ability... READ MORE
Tokyo recorded 2,848 new cases on Tuesday, the highest since the... READ MORE
The UAE has dispatched a total of 2,154 tonnes of medical aid. READ MORE
The latest research report by global property consultancy Knight... READ MORE