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Labour had 50.5 per cent of the votes, ahead of the opposition National Party of Judith Collins at 25.8 per cent, the Electoral Commission said, with 30 per cent of ballots counted in the election that was largely a referendum on Ardern's aggressive handling of Covid-19.
Of Ardern's current coalition partners, the nationalist New Zealand First Party had 2.3 per cent and the Green Party 8.2 per cent.
Labour is on track to win 66 of the 120 seats in the country's unicameral parliament, the highest by any party since New Zealand adopted a proportional voting system in 1996.
If Labour wins more than half the seats, Ardern could form the first single-party government under the current system.
If she falls short, she is expected to continue to rely on the minor Greens while jettisoning New Zealand First.
"This is a historic shift," political commentator Bryce Edwards of Victoria University in Wellington said, describing the vote as one of the biggest swings in New Zealand's electoral history in 80 years.
"This is new ground," he said.
A Labour-Green coalition would be the first fully left-leaning government in decades, a scenario that National's Collins warned would mean more taxes and an environment hostile to business.
Ardern, 40, has pledged to raise taxes on top earners, while Collins promised short-term tax cuts, but they have otherwise shown few major differences on policy.
National's deputy leader Gerry Brownlee said it was too early to concede defeat but acknowledged "the Jacinda Ardern effect" on the race.
"The last seven months of this government - all of the issues around their past promises have been put aside because of Covid-19," Brownlee told Radio New Zealand. "It's that simple."
Brownlee was trailing by thousands of votes in his electorate seat of Ilam, a National stronghold in Christchurch.
The prime minister won global acclaim for her handling of a mass shooting last year by a white supremacist in Christchurch, with her inclusive "be strong, be kind" mantra and swift action to ban guns.
She burnished that reputation this year with a "go hard, go early" approach to the new coronavirus, which has eliminated locally spread Covid-19 in the nation.
The election was delayed by a month after new Covid-19 infections in Auckland, that led to a second lockdown in the country's largest city.
While known internationally for promoting progressive causes such as woman's rights and social justice, at home Ardern faced criticism that her government failed on a promise to be transformational.
Life is back to normal in New Zealand, but its borders are still shut, its tourism sector is bleeding and economists predict a lasting recession after the harsh lockdowns.
The economy shrank at an 12.2 per cent annual clip in the second quarter, its steepest drop since the Great Depression. Debt is forecast to rise to 56 per cent of gross domestic product from less than 20 per cent before the pandemic.
New Zealanders also voted on Saturday in referendums to legalise euthanasia and recreational marijuana, with results to be announced on Oct. 30. The latter vote could make New Zealand only the third country in the world to allow the adult use and sale of cannabis nationwide, after Uruguay and Canada.
(Reporting by Praveen Menon; Editing by William Mallard and Raju Gopalakrishnan)
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