Maratha Mandir brings down curtains on DDLJ after 1000-week run

DDLJ has a simple story -- a fun loving London-bred Punjabi boy Raj (Shah Rukh) meets an NRI simpleton Simran (Kajol) during an European holiday.

by

Nithin Belle

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Published: Fri 20 Feb 2015, 10:19 PM

Last updated: Thu 25 Jun 2015, 8:45 PM

Mumbai — It is curtains finally for one of Bollywood’s most popular and successful films, Dilwale Dulhaniya Le Jayenge (DDLJ), which ran for more than 19 years at Maratha Mandir theatre in south Mumbai. Thursday was the last screening of the film.

A Yash Raj Films production, starring superstar Shah Rukh Khan and Kajol, it was released on October 19, 1995. On December 12, 2014, the film had completed 1,000 weeks of continuous screening at Maratha Mandir.

According to YRF, the theatre owner had recently requested that the film be screened earlier at 9.15am instead of the usual 11.30am, as it wanted to accommodate other new releases.

However, the advancing of the timings saw a sharp decline in the number of customers and the theatre also had problems relating to the long working hours for its staff. Finally, it was decided to pull out the film from the theatre on Thursday after just around 200 customers sat through the film. DDLJ, however, is extremely popular on television and many channels frequently screen it.

Located near Bombay Central terminus and the Maharashtra state road transport corporation’s main bus depot, the theatre used to attract hundreds of patrons including visitors to Mumbai. An added advantage was the pricing, with tickets being sold for less than Rs20. Maratha Mandir is one of Mumbai’s oldest theatres.

During the 1960s, it was one of the city’s grandest cinemas and premiers of many popular Bollywood films were held here.

Today, with the advent of multiplex cinemas, such old theatres are losing popularity, though they are priced competitively.

Produced by the late Yash Chopra, the film marked Aditya Chopra’s debut as a director.

The film was termed as a refreshing change for cinema lovers with all ingredients of a Bollywood masala potboiler — love, romance, comedy, action, melodrama, thrills, songs and dance — put together cohesively to tell a story of the victory of true love.

DDLJ has a simple story -- a fun loving London-bred Punjabi boy Raj (Shah Rukh) meets an NRI simpleton Simran (Kajol) during an European holiday. Love blossoms between them, but winning over the girl’s conservative family is not a cakewalk for the hero, who then makes every effort to take his ‘dulhania’ (bride) with him.

The film also featured Amrish Puri, Farida Jalal, Anupam Kher and Mandira Bedi.

nithin@khaleejtimes.com


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