India tightens grip on social media with new three-hour takedown rule

This tightens an earlier 36-hour timeline in what could be a compliance challenge for Meta, YouTube and X

  • PUBLISHED: Tue 10 Feb 2026, 4:53 PM

India's government said on Tuesday social media companies would have to take down unlawful content within three hours of being notified about it, tightening an earlier 36-hour timeline in what could be a compliance challenge for Meta, YouTube and X.

The changes amend India's 2021 IT rules, which have already been a flashpoint between Prime Minister Narendra Modi's government and global technology companies.

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The amended rules also relaxed an earlier proposal that would have required platforms to visibly label AI-generated content across 10 per cent of its surface area or duration, instead mandating that such content be "prominently labelled".