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Bubble fears, AGI deadlines: The AI boom hits crossroads in 2026

From bubble fears to job disruption and media upheaval, artificial intelligence enters the new year facing a harder reality check

Published: Fri 2 Jan 2026, 4:18 PM

After three years of growth and soaring valuations‭, ‬AI enters 2026‭ ‬with some of the euphoria giving way to tough questions‭. ‬Here‭ ‬is a look at what is at stake‭:‬

Bubble goes pop‭?‬

Money is pouring into AI‭, ‬with spending expected to reach more than‭ $‬2‭ ‬trillion worldwide in 2026‭, ‬according to the consulting firm Gartner‭. ‬But concern is growing‭. ‬Stock markets are closely monitoring tech giants Apple‭, ‬Microsoft‭, ‬Google‭, ‬Amazon and Nvidia‭, ‬and startups like OpenAI‭, ‬amid fears of a speculative bubble‭.‬

Several major investors—including Japan’s SoftBank and Peter Thiel—divested Nvidia shares in mid-November‭. ‬“No company is going to be immune‭, ‬including us‭,‬”‭ ‬Google CEO Sundar Pichai warned‭.‬

Yet Nvidia reported‭ ‬“off the charts”‭ ‬demand for its chips‭, ‬indicating the fever continues‭.‬

Jobs under threat‭?‬

The debate over whether AI will destroy jobs continues‭, ‬with answers still elusive‭.‬

“The AI phenomenon is here and influencing how firms think about the labour force‭,‬”‭ ‬US Fed Vice Chair Philip Jefferson said‭.‬

True AI believers think employment will be so transformed that a universal income will be needed‭.‬

Most forecasts see gradual change‭. ‬McKinsey projects 30‭ ‬per cent of US jobs could be automated by 2030‭, ‬with 60‭ ‬per cent significantly altered‭.‬

Gartner analysts suggest AI will create more jobs than it eliminates by 2027‭.‬

Superintelligence now‭?

AI innovation raises the specter of superintelligent machines like those in science fiction‭. ‬Anthropic founder Dario Amodei contends the next level of AI could debut in 2026‭ ‬and become smarter than Nobel Prize winners‭. ‬This artificial general intelligence‭ ‬‭(‬AGI‭) ‬will work at a higher standard than any person‭, ‬he said‭.‬

OpenAI chief Sam Altman said by early 2028‭ ‬his ChatGPT-maker could create a‭ ‬“legitimate AI researcher”‭ ‬capable of discoveries‭. ‬Meta CEO Mark Zuckerberg spent hundreds of millions of dollars in 2025‭ ‬hiring researchers to achieve AGI‭.‬

Media facing tidal wave

Generative AI represents‭ ‬“the largest transformation in the information ecosystem since the printing press‭,‬”‭ ‬said consultant‭ ‬
David Caswell‭.‬

Traditional media face threats from chatbots and Google’s AI overviews‭, ‬which regurgitate content without users visiting original sites‭, ‬eroding traffic and revenue‭. ‬Survival options include becoming high-value products like‭ ‬The Economist‭; ‬implementing blocking techniques‭; ‬or winning compensation through lawsuits or partnerships‭.‬

‬Clean up the slop

Despite promises of cancer cures and climate solutions‭, ‬many see‭ ‬“AI slop—low-grade AI-generated content—as the technology’s most visible impact for now‭. ‬Creating slop requires little effort but generates clicks and revenue by gaming platform algorithms‭.‬

These creations‭, ‬often presented as real‭, ‬saturate social feeds‭. ‬The platforms have responded with labeling‭, ‬moderation‭, ‬and anti-spam measures‭, ‬though no silver bullet has emerged to stop the tide‭. ‬—AFP