Time to get social

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Time to get social

Some handy apps to help you promote yourself - or your brand, for that matter - with ease.

by

Janice Rodrigues

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Published: Fri 6 Nov 2015, 9:30 AM

Last updated: Fri 13 Nov 2015, 9:54 AM

Gone are the days people discovered who we are and what we are up to through good ol' fashioned word of mouth. Today's world is all about social media, so if you're trying to promote a new business or simply interested in the intricacies of marketing, you'll know how important it is to have a strong social media presence. However, keeping up with the numerous media platforms out there is no mean feat, and just when you get the hang of one, there are dozens of others rushing to take its place! This week, we give you some handy apps to help you promote yourself - or your brand, for that matter - with ease. Just download them to make your presence felt.
Everypost
If you're a content marketer or social media professional, you may have already heard of Everypost.
This one helps you post on multiple social channels simultaneously, while also helping you alter the post according to the platform. It also automatically shortens Twitter posts for those who find it hard to stick to the 140-character restriction and allows you to choose what channels you want information to go through. However, the app doesn't have any provision for analytics yet and the free version is pretty limited; you'll have to upgrade to truly make the most of it.
Buffer
One of the most effective media management tools out there, Buffer - like its name suggests - helps you schedule posts on various social media platforms, sometimes months in advance.

Buffer keeps it straight and simple by being a one- stop location to help you handle different platforms such as Facebook, Google+, Twitter and LinkedIn (so you don't have to keep signing into different accounts). It also provides you with analytics to help you figure out which posts are doing the best and gives you suggestions about posts it thinks your audience may enjoy.
SumAll
This one is for the professionals. SumAll is an intelligent tool that helps those looking to promote their brands by providing them with in-depth stats and figures based on their social media usage.
The app gives you a glimpse of all your accounts - from Facebook and Twitter to Instagram and your blog - on the same dashboard, making it easy to stay up-to-date with your website traffic, e-mail marketing and even allow you to handle payments through parties such as Paypal. Everything you need to analyse your online presence!
Over
Social media is all about generating your own content, and Over allows you to show off your creative best. Make any announcement or text more interesting by infusing it with an artwork or image.

You can play with fonts, colours and styles and crop, rotate or stretch out any image to create something totally unique for your followers. Once you are happy with the final outcome, you can easily share it across platforms such as Instagram, Facebook, Twitter and more.
 


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