'Money isn't everything. But when you have it, the question is how to use it'

Money isnt everything. But when you have it, the question is how to use it

Dina El Shurafa, lawyer and founder of Reform Athletica, has a love for exercise (naturally!), books and Los Angeles



Published: Thu 15 Nov 2018, 11:00 PM

Last updated: Fri 16 Nov 2018, 1:00 AM

The number one item on your wish list.
A painting by LA-based artist Retna. His work reminds me of Arabic calligraphy which is why it appeals to me. I'm also a big fan of French-Tunisian street artist eL Seed, whose work is similar.
If you could move to any place in the world, what place would that be?
I would love to live in LA. You are spoilt for choice when it comes to the fitness scene and classes on offer. The weather is great all year round and you can swim, surf and hang out by the ocean any day of the week. The food is also fantastic and very innovative and accommodating of all new diet trends. But being 16 hours away from my family and friends would always put me off.
The biggest learning point or experience in your life.
Starting a business and building a brand have been the most rewarding turning points of my life. I've been extremely fortunate in the opportunities that have been given to me and the fact that I am surrounded by a great group of close friends and family who have supported me along the way. That has proved invaluable in chasing my dreams.
If you won a million bucks tomorrow, what would you do with the money?
Open another Reform Athletica! Money is not everything in life, but when you have it, the question is always how to use it in the best way possible to secure a future, and capitalise on it to grow and achieve your dreams.
What advice would you give your younger self, if you could?
Never say no to anything because it is outside your comfort zone. I have learnt that it is exactly these opportunities that make you grow and thrive.
The most interesting app you've come across - that's not the usual social media suspects.
Blinkist, an app that gives you bite size audios of important and best-selling non-fiction in just under 15 minutes. You will always be learning - even if on the move - which I always am!
If you could trade lives with one person - dead or alive - for an entire day, who would it be and why?
Steve Jobs. I am in awe of what he has done to and for Apple. The sheer genius it took to turn around a company and make it one of the most successful ventures of all time is worth experiencing, even if only for a day!
Favourite fictional character of all time - and why.
Winnie the Pooh. He is caring, loving, thoughtful and would do anything for his friends (despite his blinding love for honey!).
The best thing you've ever bought yourself?
A good book. Nothing beats the feeling of finishing a book and being enriched by it.

If you could have your pick of superpowers, what would you choose?
Hindsight: With hindsight, so many mistakes, heartaches and belligerence can be avoided.
- Staff Reporter


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