Doctors also outlined several factors contributing to health challenges during the holy month
The first of a few times I flew first class, the buttons had me writhing in agony, they would all know I am an imposter.
But all this is mere bagatelle when it comes to buzzwords. They freeze my intelligence and I turn into a bumbling twit. My first traumatic experience was at an ad fest where the most creative minds of the time had gathered and I found myself in a conversational bind with this forbidding-looking lady who then asked, so tell me, young man, what is your USP.
Huh.
Come on then, market yourself to me.
Duh.
Even at that raw age, I had learnt that ignorance, especially the rampant variety, is best camouflaged with mystique. Add a dash of denial and you have the perfect mix. So, after pretending I was weighing the import of her probe, I said in a stage whisper (whispering is an integral part of the mystique), if I share my USP with you, there will be nothing left to say, so for now I shall let you look for it.
Total gobbledygook but a sheen of respect glossed her face and she said, good answer, I like the chutzpah (the who?), you will go far.
In those days, we had no search engines and now I needed to know what a USP was, but how to find that out without giving myself away?
My dictionary didn't have it nor did the thesaurus. And the problem with acronyms and abbreviations is no one says what the alphabets stand for.
So, days of futility later, I am at another party and I turn to this total stranger and I say, so tell me what's your USP.
And he curls a lip and says, I am sick of this question, there has to be more to a person than one single unique selling point.
I could have hugged him. So I said, I like your attitude, you will go far.
bikram@khaleejtimes.com
Doctors also outlined several factors contributing to health challenges during the holy month
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