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Mon, Nov 17, 2025 | Jumada al-Awwal 26, 1447 | Fajr 05:17 | DXB weather-sun.svg30.3°C

ROX Motor Partners with ADIO to Advance Abu Dhabi's Automotive Innovation Agenda

ROX Motor has announced a strategic partnership with the Abu Dhabi Investment Office (ADIO) to accelerate the development of next-generation mobility solutions and strengthen Abu Dhabi’s position as a global hub for sustainable automotive innovation.

Published: Wed 22 Oct 2025, 4:41 PM

  • Partner Content

The energy in Abu Dhabi during Rox Adamas' launch on October 17 was high, a blend of excitement and anticipation. The latest addition to Rox Automobile’s lineup, the Adamas is positioned as a statement of innovation and ambition for the brand’s growing presence in the MENA region.

“It’s a fantastic, exciting moment for us because we got a big success in the MENA area, especially in the UAE,” said Jarvis, CEO of rox motors, moments after the reveal. “I want to say thanks to our customers; they gave us confidence and we built an even better car - Adamas - as a gift to our customers in the MENA area.”

With Rox already making waves through record-breaking deliveries and growing demand, the brand’s sights are now set higher. In this conversation, Jarvis discusses Rox’s hybrid-electric future, the brand’s unique RE-EV technology, and what’s next after hitting the 10,000-delivery milestone.