Victoria Beckham in Dubai for World Of Fashion at Mall Of Emirates this Thursday
Joins Iris Van Herpen and Peter Pilotto for talks
What better platform for clothes mogul Victoria Beckham than a panel discussion on style at a design conference taking place in one of the Middle East's couture centres? The five-day World Of Fashion exhibition begins at Mall Of The Emirates Dubai on Tuesday, October 8, and will welcome a host of artists for hour-long private talks about their craft, as well as display their work at the shopping destination for all to see. The headline act, Victoria Beckham, will make an appearance on Thursday evening. Joining the 45-year-old performer and entrepreneur on the bill over the weekend will be names including Dutch label owner Iris Van Herpen (Thursday afternoon), conceptual artist Marwah Almugait (Friday afternoon) and designer Peter Pilotto (Saturday evening).
Focusing on a tech-meets-fashion & art theme, World Of Fashion is taking place at the mall's Central Galleria. The event will centre upon the Bazaar Capsule, an activation space comprising six interactive zones, where you can interact with brands in a tech-enabled space.
An interactive Virtual Closet will digitally showcase the Autumn/Winter 2019 collections of more than 50 fashion brands housed at MOE. 20 hand-picked tech-infused "hero" pieces, each with a compelling backstory, will be elaborately displayed. While guests admire the style and craft of the new season's collection, the event aims to inspire them to think beyond existing models of shopper experience as they observe and interact with technology.
Over the five days, observe the live 3D printing of products ranging from high heel shoes to sunglasses, and explore pieces from Adidas and Tiffany & Co. that incorporate the technology into their design. Meanwhile, the Beauty Zone will comprise the Yves Saint Laurent Beauty Virtual Make Up activation that allows you to test makeup from the brand virtually. Faces will also bring an intelligent fragrance profiler that creates a custom scent based on the results of a guest's personality test. And, you will see how augmented reality can be used by fashion illustrators to create beautiful digital designs.
A striking focal point of the Bazaar Capsule is The Photo Moment - a mirrored space where guests can capture that perfect Instagram-worthy image. Another highly visual attraction will see Saudi video mapper Marwah Al Mugait use LED screens as a canvas to showcase her visionary digital creations. Also displaying art will be Ai-Da, the world's first humanoid robot artist that uses Artificial Intelligence to draw what she observes.
Nada Abu Saab, Marketing Director at Majid Al Futtaim - East Region Shopping Malls, said: "World of Fashion is back for a tenth year, and on this milestone we've curated the future of fashion, art and beauty for our mall guests. We're proud of the role Majid Al Futtaim is playing in pioneering such unique experiences."
Now in its tenth year, the World of Fashion event follows the arrival of the Autumn/Winter 2019 season, a month-long fashion campaign that introduces not only new branded collections but also exciting promotions and opportunities for shoppers to spend and win big. Mall visitors have the chance to win Dhs10,000 when they spend Dhs650.