Video: This viral du ad teaches movie etiquette

Top Stories

Video: This viral du ad teaches movie etiquette

Harsh truth? You be the judge

By Web Report

  • Follow us on
  • google-news
  • whatsapp
  • telegram

Published: Mon 8 May 2017, 10:47 AM

Last updated: Tue 9 May 2017, 10:32 AM

A recent ad played across cinemas in the UAE has evoked mixed reactions among the residents. 
The advertisement made by Leo Burnett Dubai for 'du Tuesday offer' was not only to promote du's 'buy one get one' promo for movies, but also to strike a relevant chord among moviegoers.
The ad plays on a very satirical tone about the noise and inconvenience one faces while watching a film. This includes munching on crunchy snacks, phones ringing and of course kids crying in the midst of a movie. The ad also took a jab at those who laugh loudly and sneeze strongly affecting those within their radius.
The advertisement tackled all of these cinema 'faux pas' in an extremely exaggerated manner that did not go well with some UAE residents. This prompted du to take down the advertisement 'out of respect'. Below is their statement in full.



Despite being pulled out, du went on to say that the ad was loved by some for highlighting the bad habits of certain moviegoers. They hope that it would enhance the movie experience for many film buffs in the country.
What do you think of the ad? Yay or nay?

keith@khaleejtimes.com


More news from