If you've lived in the UAE long enough, you could be forgiven for believing you know all there is to know about the Emirates. Even non-residents consider themselves fairly well-informed about what the UAE has to offer, given how often the country makes headlines with its achievements.
Here's a news flash though: there's a lot more to the UAE than meets the eye. It's not all fancy buildings, glitzy shopping malls and flashy cars. The Emirates are a treasure trove of hidden gems - from lush mangroves to beautiful wadis, rugged mountains to sandy beaches.
On Wednesday, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, launched the second edition of the country's domestic tourism campaign. World's Coolest Winter is all about exploring the hidden gems of the seven emirates.
Here's a selection. How many have you been to?
The clinic integrated various aspects of the racquet sport
The award-winning music composer is set to perform in May
Hezbollah signalled on Friday it would escalate attacks on Israel in response to the deaths of 10 Lebanese civilians killed in Israeli attacks last week
Motorists are advised to check the route map for details, the authority said
Founder of Abu Dhabi-based game and technology development studio Anthony Anderson on contributing to the growth and evolution of UAE's gaming industry