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UAE: New landmarks open, hotel occupancy up

Dubai - World's Coolest Winter campaign helped stimulate the tourism sector in the UAE.

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The UAE’s first federal domestic tourism campaign that ended on Wednesday saw the launch of new landmarks. The World's Coolest Winter campaign also helped boost hotel occupancy rates by 17 per cent.

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The Roman-style Khorfakkan Amphitheatre was launched in December. Fujairah saw the launch of the Rumailah Farm, while Ajman Museum reopened in a new form.

Dr Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and SMEs, noted that the campaign helped raise hotel occupancy across the UAE by 17 per cent as compared to last year. It increased the average hotel room price to Dh450 per night.

He said the rise in hotel occupancy within only one month is the “biggest indicator of the campaign’s massive success”.

Al Falasi said: “The World’s Coolest Winter has truly captured the values of the UAE as it united people from over 190 nationalities towards exploring the country. It revealed the tolerance and harmony that people live by in the UAE, a country that combines rich culture and heritage with high quality of life and modernity.”

Al Falasi added that the ministry is currently working on launching future campaigns that stimulate domestic and international tourism.

“The World’s Coolest Winter was a successful start in promoting domestic tourism, and we will take future campaigns to the international level. We aim to promote tourism and encourage SMEs in the sector to increase job opportunities.”

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