Masafi juices’ batch being withdrawn from shelves

This batch has the manufacturing date of July 10, 2007 and expiry date of November 9, 2007.

Masafi group's senior officials said their representatives were coordinating with the different supermarket chains for this and that the batch would be withdrawn within three days.

Recommended For You

Major Japan 7.5-magnitude earthquake leaves 30 injured; tsunami warning lifted

RSF says Israel killed highest number of journalists again this year

Piastri looking forward to watching Ashes series after tough F1 season   

Israel authorities raid UN Palestinian refugee agency offices; raise Israeli flag

Chelsea's Maresca rues 'easy goals' conceded in loss to Atalanta 

 

The move comes following the withdrawal of this batch of Masafi's apple juice from the market by the Abu Dhabi Food Control Authority (ADFCA). According to the ADFCA, laboratory tests had shown some of the 200mm juice packs containing mould and other residue. ADFCA officials said they had conducted the tests following complaints from some customers.

Natasha Edelnam, head of Marketing at Masafi said: "After the complaints came in, we had immediately started withdrawing the product from the entire UAE market. We are also closely coordinating with the authorities in Abu Dhabi in this connection. But then this is a small quantity (2,600 cases) and we'll be successful in removing them within three days. In the meantime, investigations are being carried out to ascertain the root of the problem," she said.

"We are always using the best of technologies and have received many awards for this. The matter will be looked into seriously. The losses incurred are only marginal."

However, when contacted, some supermarket chains in Dubai said they had not received any instructions from Masafi Apple Juice company till late. "We have not received any such instruction so far," said a representative of Choithram's supermarket. Senior officials of the Dubai Municipality said they too had not come across any instructions or communication from Abu Dhabi or the General Department of Municipalities on the matter.

Salem Mesmar, director of Public Health Department at Dubai Municipality said, "We have not received communication on this. In such cases, it is the companies that withdraw the defective products from the market even before we instruct them. But then we shall be discussing the matter and appropriate action will be initiated immediately."