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Made-in-UAE products a hit among shoppers; retailers expand shelf space for local items
Strict local regulations, such as mandatory product registration with Dubai Municipality, is a key factor in building consumer trust.
- PUBLISHED: Thu 8 May 2025, 5:30 AM
Retailers across the UAE are increasing shelf space for locally produced goods, reflecting a nationwide push for industrial growth and consumer demand for homegrown alternatives.
“We’ve been promoting UAE-made products through our Emarat Al-Awwal initiative for seven years,” said Saifee Rupawala, CEO of Lulu Retail Holding. "Since last year, we’ve partnered with the Ministry of Industry and Advanced Technology to roll out the Make it in the Emirates campaign across all Lulu hypermarkets in the country.”
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According to Rupawala, the retailer is working with local manufacturers to increase visibility and sales, targeting at least a 10 per cent growth in UAE-made product sales. The group uses a mix of in-store branding, catalogues, and promotions to highlight domestic items. “Local producers are generally in line with international quality standards, so there’s no issue sourcing from them,” he added.
Almaya Group has reported a rising demand for local products like dairy, fresh produce, and sweets. Kamal Vachani, a partner at Almaya Group, said, “We’re seeing more interest from consumers in UAE-made goods.” He added that they plan to run promotional campaigns in 2025 to highlight local brands.
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Vachani noted that while imported goods still appeal to niche and luxury segments, more shoppers actively seek local options. “The quality of local products is improving, encouraging long-term confidence.”
At Al Kabayel Discount Centre, the shift toward local sourcing has become more noticeable in recent years. “A few years ago, many items were only packed locally after being imported. Now, products like eggs, milk, cleaning supplies, and garments are being fully produced within the UAE,” said Ajith Kumar, the store’s Purchase Manager.
He said strict local regulations, such as mandatory product registration with Dubai Municipality, is a key factor in building consumer trust. “Customers today care more about quality. Price is important but secondary.”
The centre has seen success with seasonal promotions featuring UAE-made products. Kumar said that even though customers may not request local goods by name, they many now examine labels and packaging. “It’s our responsibility to ensure that information is visible.”
Yousef Alzaabi, a regular shopper, noted he looks forward to seeing more promotional campaigns that encourage the purchase of locally made goods. “It would be great to see even more local options in my neighborhood supermarket,” he noted.
Another shopper, Ali Abdullah, voiced his support for locally produced goods, highlighting their freshness and longer shelf life. “Local produce is the better option,” he said. “It’s fresh, lasts longer, and I can always rely on it in the supermarket without worrying about expiry dates. Unlike international products, which often require storage and have tighter consumption timelines, local items offer more convenience and peace of mind.”
Azza Al Ali is a reporter from Ras Al Khaimah, dedicated to sharing stories that bring the community’s voices to life. She’s passionate about connecting with people and highlighting what truly matters to them.