UAE: Jimmy Choo announces collaboration with first Emirati female racing driver

Jimmy Choo will partner with Amna Al Qubaisi, the first Emirati and Arab woman to compete in Formula E, for a fashion campaign that will drop by the end of January.

Jimmy Choo, the British luxury fashion brand, announced the partnership during a panel session at the World Sports Summit, a premium sport event taking place in Madinat Jumeirah.

"Luxury brands are shifting from inaccessible to intentional and also curated and athletes. We're creating that gateway," the president of Jimmy Choo, Jaime Wynn, said.

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Hind Aldah

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hind@khaleejtimes.com

Hind Aldah covers business, tech, crypto and all that jazz for a younger audience. In her spare time, you will find her playing classical guitar, painting amateur oil paintings, or crocheting the same old scarf that leads nowhere.