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Over Dh460 million raised in one week for campaign to save 5 million children from hunger
Launched in Ramadan by Sheikh Mohammed, the campaign aims to raise a minimum of Dh1 billion to be invested to fight childhood hunger
- PUBLISHED: Fri 27 Feb 2026, 6:06 PM
- By:
- WAM
Contributions to the Edge of Life campaign to rescue five million children from hunger have exceeded Dh460 million, one week after its launch.
The campaign was launched in Ramadan by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE, and Ruler of Dubai, with the aim of raising a minimum of Dh1 billion to be invested to fight childhood hunger around the world.
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Contributions to the campaign were made by businessmen, individuals and public and private sector organisations, in an overwhelming show of support that reflected the UAE community’s deeply held values of compassion and solidarity.
The Edge of Life campaign, which operates under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), is organised in partnership with UNICEF, Save the Children, the Children's Investment Fund Foundation (CIFF) and Action Against Hunger.
Mohammad Al Gergawi, UAE Minister of Cabinet Affairs, and Secretary-General of MBRGI, emphasised, “The strong response to the campaign in its first week highlights the UAE’s leading global humanitarian role and reaffirms the culture of giving and generosity deeply rooted in our community. We are confident this campaign will sustain its momentum, building upon the UAE’s legacy of successful humanitarian initiatives aimed at uplifting lives and improving living conditions.”
The Edge of Life campaign continues to welcome donations and contributions from institutions and individuals across seven main channels including the campaign’s website (www.edgeoflife.ae), as well as a dedicated call centre via the toll-free number (800 4999).
Contributions are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (IBAN: AE940340003708472909222).
Contributions via SMS are possible by sending the word “LIFE” to the following du and e& numbers (1034 to donate AED 10, 1035 to donate AED 50, 1036 to donate AED 100 and 1038 to donate AED 500).
Other possible platforms for donating to the Edge of Life campaign are the DubaiNow app and YallaGive.com, under the ‘Donations’ tab for both, and Dubai’s community contributions platform Jood (Jood.ae).
