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The citywide retail event will offer up to 90 per cent off across more than 500 brands and 2,000 stores

Dubai’s famed 3 Day Super Sale is getting a National Day boost this year, stretching to five days of discounts from November 28 to December 2.
Timed with the 54th Eid Al Etihad long weekend, the citywide retail event will offer up to 90 per cent off across more than 500 brands and 2,000 stores.
The extended run arrives at an ideal moment for shoppers, coming just as the country prepares for an long national break. UAE residents will enjoy a four-day holiday to celebrate Eid Al Etihad. In addition to the Saturday-Sunday weekend (November 29–30), they get Monday and Tuesday (December 1 and 2) off as well — making the official holiday a four-day break.
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The sale begins a day ahead of the long weekend, setting the stage for one of the busiest shopping periods of the year as residents head into the holidays with five days of discounts to tap into.
Organised by Dubai Festivals and Retail Establishment (DFRE), the extended edition kicks off with Dubai’s first-ever 24-Hour Sale on November 28 at Dubai Festival City Mall. The marathon begins at 10am with a launch at Festival Bay, featuring live performances, roaming entertainment, laser displays and flash deals.
The first 500 shoppers will receive a special Kiehl’s goodie bag, while those who spend Dh300 can enter a raffle to win a Toyota Urban Cruiser. Early entrants will also receive an additional exclusive Kiehl’s gift bag.
Organisers have promised price drops across all major categories — including fashion, beauty, lifestyle, electronics, homeware and accessories. “Leading local and international brands offering special discounts will include Michael Kors, Ted Baker, US Polo Association, E City, Virgin Megastore, Pottery Barn, Kipling, Steve Madden, Al Futtaim Watches & Jewellery, Damas, Muji, X Pressions Style, Sephora, Watsons, Odora, Carters and many more,” DFRE said.
With a longer holiday and an extended sale window, Dubai’s National Day weekend is expected to draw heavy shopping traffic as residents and visitors make the most of one of the city’s biggest discounts of the year.