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RTA extends deadline for migrating to e-hailing platform for taxis

Staff Report/Dubai
Filed on December 4, 2019 | Last updated on December 4, 2019 at 03.45 pm
RTA, taxi, hala, careem, call centre

The deadline has been pushed from December 7 to January 15.

Dubai's Roads & Transport Authority has announced the extension of the date of fully migrating their services from the Booking and Taxi Dispatch Centre to Hala e-hailing platform (a joint venture between RTA and Careem) to January 15, 2020.

The step is taken to give clients more time to gradually prepare for this migration from the interactive voice response system to the new e-hailing ride using the Careem App. The shifting is driven by the improved quality and the massive uptake of Hala ride since launched on August 29, 2019.

"Extending the start of the full shifting of the booking centre services to the new system using Careem app technology from December 7 to January 15 aims to prepare clients to the new system and give them ample time to familiarise with the change. The step is part of RTA's efforts in support of the Smart City initiative, especially with the completion of about two million bookings a few days after the launch of Hala service on 29 August 2019," said Ahmed Bahrozyan, CEO of Public Transport Agency, RTA.

"RTA and Hala teams are working to ensure the delivery of the service to the entire spectrums of Dubai residents. Both teams are keen to ensure a smooth migration of Call Centre users to the new digital platform on Careem App. However, some clients, especially the elderly, apparently still have limited access to smart services and will encounter challenges to use the app. Hala team is therefore working on a new landline to meet the needs of this category. Details of the fixed line will be communicated to the targeted segment in due course," concluded Bahrozyan.


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