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Tribe - The CMO Connect: Dubai’s premier gathering of marketing leaders returns on May 14
If you're invested in brand-building at scale, this is the moment you can't afford to miss
- PUBLISHED: Wed 7 May 2025, 3:00 PM
- By:
- Sahim Salim
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Marketing leaders across the region are gearing up for a defining industry moment on Wednesday, May 14, as Tribe – The CMO Connect returns for its highly anticipated third edition at Address Sky View Hotel, Dubai.
At the heart of this year’s summit is a rare and powerful fireside chat featuring Boutros Boutros, Executive Vice-President of Corporate Communications, Marketing and Brand at Emirates, in conversation with Michal Divon, Chief Client Officer at Khaleej Times.
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A towering figure in global brand leadership, Boutros has helped position Emirates as one of the world’s most iconic airline brands. In this headline session, attendees will gain a front-row seat to his insights on building enduring emotional connections, orchestrating seamless customer journeys, and driving loyalty through innovative storytelling and digital transformation.
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This is more than a conversation; it's a masterclass from a marketing legend. If you're invested in brand-building at scale, this is the moment you can't afford to miss.
Tribe spotlights all things marketing
Hosted by Khaleej Times Events, Tribe has fast become the region’s definitive platform for CMOs, brand builders, strategists, and digital disruptors. Designed for today’s complex, omnichannel world, the 2025 edition offers an immersive, insight-packed agenda focused on experience-first marketing where creativity, data, and technology converge.
This year’s summit is held in strategic partnership with Branch (Strategic Partner) and Braze (Customer Engagement Partner), and features top voices from global and regional powerhouses including: Emirates, Spotify, OSN+, Anghami, Sony Music Entertainment, Binance, Domino’s, Schneider Electric, DAMAC, L’Oréal Middle East, Property Finder, TECOM Group, Mashreq, Kraft Heinz, Landmark Group, and many more.
“The future of marketing isn’t necessarily mobile-first; it’s experience-first,” said David Karnstedt, CEO of Branch. “We’re excited to join Tribe in pushing the boundaries of what’s possible in seamless, customer-centric engagement.”
The day will unfold through thought-provoking keynotes, engaging panels, and curated conversations designed to spark new ideas, challenge norms, and elevate strategy across the board.
GCC’s Most Influential Marketing Leaders
This third edition will also feature the exclusive unveiling of the GCC's Most Influential Marketing Leaders, a prestigious initiative recognising marketing excellence, innovation, and leadership across the region. List makers will be selected by a distinguished jury panel of industry veterans and a Khaleej Times editorial panel.
The summit will also include a networking lunch, providing attendees with opportunities to build strategic partnerships, explore collaborative ideas, and engage with the region’s top marketing visionaries. Tribe is where the future of marketing takes centre stage. It’s all about tapping into emerging trends, sharpening strategies, and connecting with influential peers.
For attendance inquiries, sponsorship, or more information, please contact: events@khaleejtimes.com or visit https://tribe.khaleejtimesevents.com.
As Associate Editor, Sahim Salim helps tell the UAE story like no one else does — and leads a team of reporters that asks the questions to get news and headlines that matter.
