Dubai Shopping Festival announces discounts up to 90%, 12-hour sale

Dubai Shopping Festival (DSF) has announced the line-up of major retail promotions launching across the city from December 26. With more than 1,000 participating brands and 3,500 outlets across Dubai, residents and visitors can look forward to bargains and multiple opportunities to win big throughout the DSF period.

DSF sale season

DSF Sale Season officially begins on December 26, offering 25 per cent to 75 per cent off across over 1,000 global and local brands and more than 3,500 outlets citywide.

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Shoppers can enjoy major discounts across fashion, beauty, home, electronics, kids, lifestyle and more throughout the five-week promotional period.

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DSF mega raffle

A citywide Shop, Scan & Win promotion that runs till February 1, 2026, invites shoppers to spend Dh300 or more at participating stores across the Dubai Shopping Festival for the chance to win one of five Nissan Patrol SE T2 2026 cars, drawn weekly.

Shoppers simply scan the QR code on the official Shop, Scan & Win POSM at participating stores and upload their receipt via the designated platform to enter the draw, driving increased spend, repeat visits and festive shopping journeys across the city.

Mercato Mall: DSF Shop, scan and win

At Mercato Mall, shoppers can participate in an exclusive mall-only prize campaign. By scanning receipts inside Mercato, visitors enter mall-specific draws that run until January 12, giving shoppers more ways to win during the post-Christmas shopping period.

DSF 12-hour sale at MAF malls

Returning for one day only, the DSF 12-Hour Sale will run across Majid Al Futtaim malls on December 26 from 10am to 10pm on 26 December, offering 25 per cent to 90 per cent off at over 100 participating brands.

Participating malls include:

• Mall of the Emirates

• City Centre Mirdif

• City Centre Deira

• City Centre Me’aisem

• City Centre Al Shindagha

• My City Centre Al Barsha

Adding to the excitement, shoppers spending over Dh300 at Mall of the Emirates, City Centre Mirdif, or City Centre Deira can scan their receipts using the SHARE app for a chance to become the next SHARE Millionaire.

Continuing promotions

Ongoing promotions include:

Biggest Prize of the Year: Majid Al Futtaim Malls’ headline DSF campaign gives shoppers spending over Dh300 the opportunity to win Dh1 million in cash across Mall of the Emirates, City Centre Mirdif and City Centre Deira.

Modesh and Blue Rewards Millionaire: Families shopping at Dubai Festival City Mall can spend over Dh300 for the chance to win one million Blue Points as part of Blue Rewards’ DSF Millionaire campaign.

DSF Golden Tickit: Dubai Holding’s DSF Golden Tickit rewards shoppers at Tickit partners with automatic entries, with 38 winners each receiving Dh10,000 in Tickit points.

Khaleej Times Staff

webteam@khaleejtimes.com