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Dubai: NBA superstar who sold coffee to fellow players during Covid expands speciality brand
'Every coffee shop I visit, I meet incredible people. That’s what this is about — building something bigger than just coffee,' Butler shared
- PUBLISHED: Wed 19 Feb 2025, 7:33 PM
NBA legend Jimmy Butler is bringing his passion for premium coffee to the Middle East as Big Face Coffee makes its debut in Dubai in partnership with the Delano hotel on Bluewaters Island.
Butler, who recently joined the Golden State Warriors, has a long-standing love for coffee which first gained widespread attention during the 2020 NBA bubble, where he started brewing and selling high-quality coffee to fellow players.
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What began as a side project has since evolved into Big Face Coffee — a brand that embodies his dedication to the art of coffee making. Now, with the expansion into Dubai, the first destination outside of the US, Butler is aiming to share his passion with a region that appreciates both luxury and craftsmanship.
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The speciality coffee brand is set to offer an elevated coffee experience in one of the world’s most dynamic and coffee-culture cities.
“Dubai is the perfect place for Big Face because it’s a city that values excellence and innovation,” Butler said. “We’re here to bring not just great coffee, but a whole experience — one that connects people over a shared love for craft and culture.”
Big Face Coffee launched in Dubai in collaboration with WHOOP, the human performance company that has been growing massive popularity in the region within the wearable technology space.
The partnership underscores the brand’s commitment to high performance and quality, merging fitness, wellness, and coffee culture in an exclusive launch event.
Beyond serving expertly crafted coffee, Big Face aims to cultivate a culture of connection and community. Butler envisions his coffee shops as spaces where people from all walks of life can gather, engage, and be inspired — just as he has been throughout his global travels in pursuit of coffee mastery. “Every coffee shop I visit, I meet incredible people. That’s what this is about — building something bigger than just coffee,” Butler shared.
Big Face Coffee’s expansion into Dubai represents a significant milestone in its journey toward global recognition. The brand is not just about offering high-quality coffee but also about storytelling, passion, and the pursuit of perfection — traits that Butler himself embodies both on and off the court.
With Dubai as a new home for Big Face, coffee enthusiasts in the region can now experience the same dedication to craft that has made the brand a standout in the specialty coffee industry.