Dubai maps out ‘fastest route’ for cultural industry’s recovery

Roadmap, create, fastest route, recovery, Dubai, culture industry

Dubai - It creates a framework that can help mitigate the impact of Covid-triggered challenges on the cultural industry.


A Staff Reporter

Published: Wed 22 Jul 2020, 3:00 PM

Last updated: Wed 19 Aug 2020, 6:43 PM

Dubai has mapped out a six-year action plan that will place its cultural industry on ‘the fastest route to recovery’ from the Covid-19 crisis, it was announced on Wednesday.
Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, chairperson of the Dubai Culture and Arts Authority (Dubai Culture), announced the launch of the authority’s six-year strategic roadmap, which primarily aims to position the emirate as a global centre for culture, an incubator for creativity and a thriving hub for talent.
It creates a framework that can help mitigate the impact of Covid-triggered challenges on the cultural industry, Sheikha Latifa said.
“By ensuring the highest levels of security and confidence and establishing the safety standards and support necessary to protect the creative industry and help it flourish beyond this crisis, we will continue to work towards fulfilling our objective of enhancing the well-being and happiness of the people of Dubai through culture, creativity and the arts,” she added.
Dubai Culture seeks to take strong measures to help the sector navigate the current crisis and develop solutions to ease the challenges faced by creatives, professionals and industry players.
The roadmap complements initiatives announced by the authority at the end of 2019, including the world’s first long-term cultural visa to attract innovators, artists, and authors.
“The creative sector is a crucial contributor to a country’s GDP as well as its global reputation and will play a role in our rapid recovery from this global pandemic,” Sheikha Latifa said.
“This year will see us cascading the strategy across the authority and preparing the internal and external infrastructure to support the delivery of Dubai Culture’s Roadmap.”
The strategy was developed following several workshops held by Dubai Culture to review the plan and lay the foundations for the industry’s development.
Workshops brought together senior leaders from the authority, as well as industry stakeholders and partners representing government entities, the industry and the private sector. They discussed strategic performance indicators and targets; programmes and initiatives to achieve Dubai’s cultural goals; preparations for the future and the transformation of the cultural sector; and the authority’s role in promoting the sector’s growth. 

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