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DSF road show in ME countries
DUBAI - A delegation of the Dubai Shopping Festival office is visiting Amman, Jordan, as part of a road show in the Middle East and North Africa (MENA) region, also covering Egypt, Morocco, and Tunisia.
- PUBLISHED: Wed 28 Nov 2007, 9:08 AM UPDATED: Sun 5 Apr 2015, 4:41 AM
The DSF road show, which kicked off on November 25 and will continue till November 29, is being held for the first time in Morocco and Tunisia, a Press release of the DSF said.
The initiative signals a marked shift in the DSF marketing strategy, which now aims at showcasing key DSF features to a wider international audience.DSF 2008 will kick off on January 24, 2008, and will last till February 24, 2008.