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Thu, Nov 13, 2025 | Jumada al-Awwal 23, 1447 | Fajr 05:15 | DXB 
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Diamond-encrusted bathtubs, gold tiles: What the UAE's ultra-wealthy want in their homes
The definition of luxury has expanded over the past five years
The preferences of ultra-wealthy property buyers in the UAE are evolving. For them, luxury is no longer just about looking expensive, it’s about exclusivity, personal stories, and cutting-edge design.
High-net-worth individuals (HNWIs) want homes that reflect their identity, blend innovation with tranquility, and push boundaries. It’s not about owning a lavish home, but about curating a space that reflects identity, innovation, and peace of mind.
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Think of diamond-encrusted bathtubs, 24-carat gold tiles, bulletproof panic rooms concealed behind bookshelves, and even climate-controlled koi ponds that reflect the phases of the moon — these are some of the extravagant requests from Dubai’s luxury real estate buyers, developers, and real estate experts told KT Luxe.
According to Azhar Sajan, founder of luxury home solutions brand Casa Milano, the definition of luxury has expanded over the past five years.
“There has been a noticeable shift towards minimalist yet bold design, with clients wanting clean lines and sustainable materials. They want the wow-factor, but without compromising on eco-conscious values,” said Sajan.
He mentioned that even materials like Italian marble and gold finishes, long associated with timeless luxury, are being re-evaluated by their customers. “Clients are now opting for alternatives that mimic the aesthetic appeal of marble and gold, but are more durable and ethically sourced. It’s about luxury with responsibility,” said Sajan.
Sajan said there’s also a growing demand for wellness-centric spaces, with homeowners keen on spa-like bathrooms, hydrotherapy tubs, and in-house saunas. “Bathrooms are turning into sanctuaries of well-being. Clients want more than functionality; they want an experience. From water-saving smart showers to aromatherapy and ambient lighting, it’s all about promoting relaxation,” he said.
Big asks
When asked about the most extravagant requests he’s received, Sajan said: “One client wanted a custom-designed, diamond-encrusted bathtub. Another wanted an entire bathroom adorned with 24-carat gold tiles. For them, luxury isn’t just about design, it’s about exclusivity and legacy.”
Masood Al Awar, CEO of Medallion Associates, said that the taste of ultra HNWIs is changing. Today’s wealthy buyers in Dubai prioritise three things: privacy, personalisation, and panoramic views.
“Over 72 per cent of luxury buyers in Dubai now expect features like private entrances, direct lift access, and secluded wellness zones. It’s about feeling secure while living in style,” said Al Awar.
“Personalisation is key,” he added. “From smart home systems to custom interior palettes, clients want homes that reflect who they are.”
According to real estate experts, it’s not just about luxury property buyers, it’s their story. They don’t just buy expensive materials like marbles and collectibles, they want to know the history and special details behind them. “Clients ask us about where the marble was sourced, how ethically it was extracted, and what story it tells,” Al Awar said. “There’s a new luxury language forming, and it’s rooted in craftsmanship and consciousness.”
Experts mentioned that there’s also a surge in demand for emerging and new materials, textured metals, quartzite, travertine, and even reclaimed wood. Al Awar mentioned the UAE Green Building Council report: “Over 40 per cent of high-net-worth buyers now actively seek sustainable properties.”
“We are integrating biophilic designs, natural elements like greenery, stone, and wood, to create spaces that nourish the mind and body. Wellness is no longer a feature, it’s a way of life,” he said.
Dream come true
The shift is also visible in how buyers from different regions approach design. “GCC buyers go for grandeur, gold accents, dramatic chandeliers, and opulence in every detail,” said Al Awar. “Europeans, meanwhile, are embracing carbon-neutral, understated elegance. Asian buyers want smart automation, combined with cultural layouts inspired by feng shui or vastu.”
And as for unique requests, Al Awar highlighted one of the properties that his client wanted. “One client wanted a climate-controlled koi pond running around the perimeter of their penthouse, with programmable lighting to mimic the moon’s phases. Another requested a bulletproof panic room hidden behind a rotating bookshelf that also served as an art vault,” he said.
“These buyers are not just purchasing square footage; they’re investing in a vision. We are here to bring that vision to life, with architectural integrity and lasting value,” added Al Awar.
SM Ayaz Zakir
SM Ayaz Zakir is a Senior Correspondent with a flair for extraordinary stories. His playground? Every corner of the UAE. He often ventures into remote corners of the country to capture compelling news and human interest stories.
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