Cyber threats denting trust in UAE

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Cyber threats denting trust in UAE
Cyber security workshop at a university in UAE.

Dubai - 21 per cent of the respondents noted that data security was of the utmost importance when purchasing from a company.

By Staff Reporter

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Published: Thu 12 May 2016, 4:39 PM

Last updated: Fri 13 May 2016, 9:37 AM

A recent study has revealed that data breaches of companies dent the trust in major brands.
A research conducted by cyber-security company FireEye Inc has found that a company subjected to an attack would be unfavourable to 46 per cent of customers in the UAE.
Additionally, 21 per cent of the respondents noted that data security was of the utmost importance when purchasing from a company.
Also, 57 per cent said they would stop purchasing from a compromised company and taking legal action.
Only 18 per cent said they would continue to purchase from a company, even if they seek compensation through legal action.
"Data breaches have become far more commonplace than they used to be, with a host of actors ranging from single attackers to entire organisations," said Richard Turner, president for the Europe, Middle East and Africa region at FireEye.
"The findings from this survey reveal key lessons for boardroom executives who would be well-advised to take a much more proactive role in cyber security strategy.
"It's also interesting to see that consumers are increasingly valuing attention to data security and base their purchasing decisions with this in mind.
reporters@khaleejtimes.com



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