Dubai: Scammer sells fake bracelets worth Dh35,000 for Dh125,000; court orders compensation

The man sold three premium-brand bracelets to a retailer, but after expert evaluation, it was found that they were counterfeit

  • PUBLISHED: Sun 16 Mar 2025, 5:30 AM

A Dubai commercial court recently ruled against an Asian man who deceived a luxury retailer by selling fake fancy bracelets claiming to be high-end originals. The court ordered him to pay Dh90,000 in damages.

The scam happened last year when the fraudster approached the retailer at its Naif branch, claiming to sell three premium-brand bracelets for a total of Dh125,000. Trusting his claims, the company completed the purchase, only to later discover — through expert evaluation — that the items were counterfeit and worth just Dh35,000.

A forensic report revealed that one bracelet carried a forged hallmark. Based on its 41 grams of 18-karat gold, its true value is estimated at only Dh15,000. The other two pieces were also confirmed as imitations without links to the luxury brands the seller falsely claimed.

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Based on forensic laboratory analysis, the court ruled that the defendant committed commercial fraud, misleading the retailer and causing financial loss.  The court ordered the scammer to repay his victim Dh90,000 plus 5 per cent interest until full payment was made.

Legal experts say the ruling highlights Dubai’s firm stance against fraud in the luxury market. The decision also reinforces consumer protection and the city’s reputation as a global trade hub.