'Creative Dubai' showcased at Expo Milano

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Creative Dubai showcased at Expo Milano
#DearDubai customised post-cards.

Milan - The UAE National Day celebrations at Expo Milano 2015 was organised by the Expo 2020 Dubai team.

By Staff Reporter

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Published: Fri 23 Oct 2015, 12:00 AM

Last updated: Fri 23 Oct 2015, 2:24 PM

The Dubai Culture and Arts Authority (Dubai Culture) has underlined its continued support to the Expo 2020 Dubai through its participation in the UAE National Day celebration at Expo Milano 2015 by highlighting the rich creative scene of Dubai.
The UAE National Day celebrations at Expo Milano 2015 was organised by the Expo 2020 Dubai team with an array of cultural activities including an exhibition highlighting the heritage of the UAE, representing the desert, oasis, marine and modernity.
As part of the celebration, Dubai Culture showcased the first edition of 'Creative Dubai: Arts, Culture and Design Capital,' a book that chronicles the evolution of Dubai's creative industry with insightful interviews of creative professionals who have been an integral part of the rewarding journey. It documents the progress that Dubai has achieved in driving the creative sector over the years.
'Creative Dubai: Arts, Culture and Design Capital' - to be officially launched in Dubai later this year - showcases the diverse initiatives led by the government and the private sector that helped the city achieve transformational growth as a cultural capital. The move takes it one step closer to achieve the goal of Dubai Plan 2021 to establish Dubai as a 'city of happy, creative and empowered people.' Dubai Culture also offered the opportunity for visitors to the UAE Pavilion at Expo Milano 2015 to send their felicitations and well wishes to the people of Dubai and the UAE under the hashtag, #DearDubai. Dubai Culture provided iPads at the venue with a special App that featured a number of customised post-cards made of artwork and photographs by Emirati and UAE-based artists. Visitors only had to choose their image of choice, key in their wishes and send it, with the greetings being shared on Dubai Culture's social media networks.
A colourful parade was held to mark the UAE Day at Expo Milano 2015 that included Ayala dancers and drummers, children's dance, Italian hosts in traditional Emirati attire and professionals as UAE national flagbearers. The Dubai Culture's participation at the celebration builds on its ongoing support to the diverse activities being held as part of the preparations for Expo 2020 Dubai.

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