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Sun, Nov 16, 2025 | Jumada al-Awwal 25, 1447 | Fajr 05:16 | DXB 
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UAE: AI with a mind? How companies create tech with 'CEO personas'
Such AI counterparts have helped employees cut down time taken to complete work from six weeks to just three days
From Ken the keynote strategist to Patty the podcast planner, companies can now create AI counterparts to get their work done in just hours as opposed to weeks.
These counterparts have become an integral part of the modern workforce, according to Fahed Bizzari, the managing partner at Bellamy Alden Al Consulting.
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When his company found the copy they were writing for CEOs "was not landing with our target audience, we flipped the script," he said. The company began using an AI counterpart, named Andrew. “Instead of having an AI writer write for CEOs, let's get a CEO himself to do the writing for us.”
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This company-created AI counterpart started off his career as a McKinsey consultant, and then went on to found his own company with 110 staff members. Passionate about AI, he began taking courses in copywriting. “One of the most incredible things about this AI counterpart is such a person could not exist in real life,” Fahed said. “But in the world of simulated intelligence, it's possible.”
He added that the AI counterpart is used not just for writing copy but also for conversations with chatbots to give inputs about several things.
AI counterparts extend to multiple roles; an HR manager was able to cut down the time taken to create job descriptions from six weeks to just three days.
“Everybody in my company has an AI counterpart specific to their role,” he said. “As professionals, we wear multiple hats. Very often, one person will wear 10 to 15 hats. However, what we want is for one person to wear one hat and to do that spectacularly well. That's what AI counterparts offer.”
He was speaking at the opening keynote of Tribe, an event organised by Khaleej Times that brought together the most influential marketing minds, brand leaders, digital pioneers, and content trailblazers to discuss the most pressing challenges and opportunities facing modern marketers. At the event, a list of the region’s most influential marketing leaders was also launched.
Featuring panel discussions, fireside dialogues, interactive spotlights, and power networking sessions, attendees of the event gained unparalleled insights from the event.
Leveling the playing field
Fahed also added that AI was changing equations in how marketing agencies work. “Through AI, small teams with small budgets are able to do what previously only those with big teams and big budgets could do,” he said. “So those of you who are the big players, AI is now creating a threat for you because those who didn't have access to your resources are now on a level playing field with you.”
He added that AI was also accelerating the execution of marketing strategies. “It's not enough to know about the strategies or even execute it,” he said. “It is important to execute it quickly. Every marketing strategy has a lifespan. Those who manage to ride the wave during that lifespan are the ones that get the most out of it.”
Nasreen Abdulla
Nasreen Abdulla is a Special Correspondent covering food, tech and human interest stories. When not challenged by deadlines, you’ll find her pulling off submissions on the jiu jitsu mats.
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