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UAE announces extension of Advertiser Permit registration
This permit forms part of new regulations aimed at promoting transparency, professionalism, and consumer protection in digital advertising
The UAE Media Council has announced an extension on the registration period for content creators to obtain an Advertiser Permit which was introduced in July.
Creators will now be able to register for the permit until January 31, 2026. Earlier, the permit was scheduled to take effect later this month.
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Anyone who shares advertisements, whether paid or not, on social media platforms, websites, or apps must get the permit. This forms part of new regulations aimed at promoting transparency, professionalism, and consumer protection in digital advertising.
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The permit is valid for one year and can be renewed each year. If you don’t renew it within 30 days after it expires, it will be cancelled.
Applicants must be at least 18 years old, although exceptions may apply for certain age groups in accordance with specific terms and conditions. For individuals under the age of 18, the activity licence must be issued under the name of a legal guardian.
To get an Advertiser Permit, citizens and residents are required to obtain a trade licence in electronic media from the relevant authorities. Visitors to the UAE, however, may obtain an advertiser permit through a licensed agency operating within the country.
Meher Dhanjal
Meher Dhanjal is a Digital Journalist who breaks news first and breathes second. She loves chasing page views and finding stories that tug at readers’ heartstrings.
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