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A game of small acts that gives back: McDonald's UAE announces its annual Ramadan programme to raise funds for Emirates Red Crescent

This Ramadan, McDonald's UAE is bringing the spirit of the holy month to life across its annual Ramadan programme with Emirates Red Crescent by launching 'The Cards for Good' - a deck of playing cards designed to bring families and friends closer.

Published: Wed 29 Mar 2023, 12:26 PM

For Dh5, you can purchase the playing cards in McDonald's UAE restaurants or via delivery and one hundred per cent of the funds from the sale of the cards will be donated to Emirates Red Crescent's Ramadan programmes.

The inspiration for The Cards for Good comes from McDonald's 'Live the Child Within' campaign, which encourages adults to draw inspiration from children and connect with their inner child during Ramadan. The campaign focuses on children's innate kindness, actions, and experiences, inspiring adults to perform light-hearted acts of kindness that promote the giving spirit of the holy month.

McDonald's UAE has been an established partner of Emirates Red Crescent for over five years now, collectively raising more than Dh1.5 million. In 2022 alone, the quick service restaurant raised more than Dh310,000 through the sale of books for Al Ghadeer UAE Crafts, an initiative by Emirates Red Crescent.

Commenting on the programme, Walid Fakih, CEO at McDonald's UAE, said: "One of our proudest achievements is our community work through partnerships such as Emirates Red Crescent. Our annual Ramadan programme collects funds each year to assist those in need within the UAE, and it receives full support from our customers. We are confident that this year our customers will once again show their unwavering support and we look forward to seeing families come together to make a difference this Ramadan."

Rashid Mubarak Al Mansouri, Deputy Secretary-General For Local Affairs at Emirates Red Crescent, praised McDonald's UAE's humanitarian initiatives and social involvement, stating: "McDonald's UAE plays a crucial role in promoting social responsibility, by providing continuous support for humanitarian causes, charity events and activations." He added: "We at Emirates Red Crescent, are excited about the prospect of growing our humanitarian partnership with the company in the future."

The cards are available to purchase for Dh5 from the restaurant front counter, drive-thru and delivery.

For more information please visit: https://www.mcdonalds.com/ae/en-ae/buy-the-cards-for-good.html

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