Maitha bin Adai, CEO of RTA Traffic and Roads Agency, said the campaign, which was being carried out in partnership with the Dubai Municipality and other related service entities would continue till the end of this month, was aimed at bolstering the aesthetic appearance of the emirate to live up to its billing as a global tourist destination like other modern metropolises.
“We have opted to start with Shaikh Zayed Road due to its vital importance and strategic location both to the aesthetic and urban aspects of the emirate. The approved programme includes cleaning works, and the removal of accumulated dust in the medians. The campaign is launched with the intention of boosting the profile of Dubai among modern cosmopolitan cities and epitomises the urbanised and futuristic vision of our prudent leaders aimed at turning the emirate into an attractive hub in keeping with the advancements it made at all fronts. The campaign is therefore considered a true manifestation of these objectives, and the RTA as well as its partners are intensifying their efforts to maintain the standing of Dubai and add to its local, regional and international reputation,” she added.
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