RTA gears up for GCC Traffic Week

The Roads and Transport Authority (RTA) is gearing up for a grand reception for GCC delegates to the Unified GCC Traffic Week 2014, set for March 9 to 14 on the RTA premises.

By Staff Reporter

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Published: Wed 5 Mar 2014, 10:12 PM

Last updated: Tue 7 Apr 2015, 10:00 PM

The event will highlight the traffic authority’s contribution to reducing traffic deaths and injury rates, smart systems and modern procedures adopted to improve the traffic safety levels in Dubai.

Maitha bin Udai, CEO of RTA Traffic and Roads Authority Agency, said this traffic event encourages traffic sectors to showcase their best services to road users, along with their efforts to upgrade traffic movement-related systems, procedures and to improve traffic safety levels.

She said students, who won the traffic safety quizzes, and RTA partners who won the “Generations Safety is Shared Responsibility initiative,” will also be honoured at the event.

The week-long Unified GCC Traffic Week 2014 will also witness distribution of free child seats and awareness workshops with wide participation expected from the Ministry of Interior and Traffic Directorates and departments across the GCC countries.

“We have started our preparations early for the Gulf Traffic Week by designing a programme targeting most community segments in Dubai. We have strived to diversify the means of communication with the public via awareness flashes in cinemas, and cash counters in retail cooperative societies, shopping centres and RTA’s e-messaging signs. We have also worked on organising extensive awareness events targeting families in hospitals and medical centres, RTA’s public bus drivers, and youths in some sports clubs in collaboration with the Dubai Sports Council,” said Maitha.

She also said that RTA will continue capitalising on the state-of-the-art technology in disseminating awareness messages, which the agency has been doing over the past few months and will still focus on during the forthcoming Gulf Traffic Week. “The Traffic Department has prepared a great deal of information, guidance and awareness movies which will be disseminated via social networking sites of the RTA and its partners, for the benefit of the largest possible number of visitors and road users.

The agency will also distribute car seats for children in some new mums-oriented events, in collaboration with the Dubai Health Authority and as part of “Generations Safety is Shared Responsibility” initiative. She urged the community members in Dubai to cooperate for the success of Gulf Traffic Week events by taking part in the events held by the bodies concerned.


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