RTA creates safety awareness via social media

The Roads and Transport Authority (RTA) is making a breakthrough in public traffic safety campaigns, thanks to its productive systematic plans of using cyberspace, particularly social media.

By (Wam)

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Published: Thu 25 Jul 2013, 10:35 AM

Last updated: Tue 7 Apr 2015, 7:44 PM

According to Hussain Al Banna, Director of Traffic Department at the RTA, their traffic awareness plans are reaching all segments of society, and he attributed the successful outreach to the systematic programmes and events tailored by the traffic department specifically for each social category.

Since May, the Traffic Department has embarked on an intensive awareness campaign under the title “My Safety is My Responsibility” within a bigger event organised by the Ministry of Interior, which will run until the end of July.

The campaign addresses four specific social groups: children, mothers, parents and public transport users, in addition to RTA’s customers. the RTA’s customers were targeted either through Facebook or through their visits to the Customer Service Centres (CSC), said Al Banna.

Keeping pace with hi-tech development, flash banners were used to present information on traffic safety at school, in playgrounds, on the roads and in neighbourhoods, as well as giving tips on the safety of pedestrians and cyclists.

He added that social media websites such as Facebook and Twitter play a vital role in the campaign.

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