Local Business

'Terra' experience to help Expo 2020 visitors in reducing carbon footprint

Staff Report/Dubai
Filed on April 22, 2019

'Terra' incorporates the experience in and around Expo 2020's Sustainability Pavilion


Visitors at the Sustainability Pavilion at Expo 2020 Dubai will be able to learn more about humankind's relationship with nature, and our impact on it, through the 'Terra' experience.

Terra - meaning Home Earth - will bring to life the UAE and Expo 2020's commitment to sustainability, acting as a catalyst for change in the UAE, the region and globally. Sustainability is one of Expo 2020's three key subthemes and the six-month event will serve as a platform to drive change, share solutions and explore new ideas that encourage us to act collectively in order to save our planet. Terra will highlight the urgency of addressing negative environmental impacts, caused in large part by human behaviour, through an engaging and personal experience that is designed to empower visitors to understand their impact on the environment and become agents of change.

"Humankind has had an enormous impact on the world and Expo 2020's Terra experience is designed to reveal the magnitude of this impact in a way that is personal and inspiring. It will be a stirring, and at times emotional, experience as visitors come face-to-face with the significance of their individual choices. We hope they will emerge with a new perspective that inspires millions of people of all ages to take action in their own lives, as we all come together to welcome a better future," said John Bull, director - Sustainability Pavilion, Expo 2020 Dubai.

Publicly revealed for Earth Day, on 22 April, Terra incorporates the experience in and around Expo 2020's Sustainability Pavilion, previously unveiled as an extraordinary piece of architecture that pushes the boundaries of sustainable design and cutting-edge technologies. The visitor experience begins in a wadi - a dry riverbed - and tells the story of Arabia, reflecting that the next World Expo is the first to be held in the Arab world. Visitors big and small can walk in the tracks of mega elephants, follow the footsteps of a cheetah, and discover the flora and fauna of the Arabian Peninsula, while learning how humankind and nature can thrive in harmony.

The Terra experience culminates by asking visitors to make an individual pledge that supports positive change. This could be as simple as cutting back on food waste or not using single-use plastic. With capacity for 4,400 visitors per hour over 173 days, that could equal millions of changes that help preserve the environment.

- rohma@khaleejtimes.com

ERROR: Macro /ads/dfp-ad-article-new is missing!
MORE FROM Business
MORE FROM Khaleej Times
CurrentRequestUnmodified: /business/local/china-sourcing-fairs-open macro_action: article, macro_profile: , macro_adspot:
KT App Download
khaleejtimes app

All new KT app
is available
for download:

khaleejtimes - android khaleejtimes - ios