Shashi Tharoor's World of Words is a weekly column dissecting English language
Tennis great Roger Federer has become an official brand ambassador for Switzerland Tourism (ST), the country's national tourism board.
"Roger Federer and Switzerland Tourism will together develop initiatives to promote Switzerland globally. The support is much needed at this time, emerging from the biggest tourism crisis since the Second World War," said the board in a statement on Monday.
A series of visuals and short clips will showcase Roger Federer "being energised by Swiss nature".
"Communication activities will begin throughout the month of April with a focus on European cities followed by the USA and Asia Pacific, specifically India. (Federer) will present his preferred places, Swiss highlights as well as hidden gems," said ST.
Federer, a 20-time Grand Slam champion, was born in Basel, the third-most populous city in Switzerland, and lives in the northern municipality of Bottmingen.
"I have been all over the world. My favourite place has always remained Switzerland. It's the country I miss the most, when I'm travelling," said Federer.
Shashi Tharoor's World of Words is a weekly column dissecting English language
Between them the two players are set to receive a stake around $150 million from the Tour's newly-formed enterprise
The four-time Grand Slam winner has enjoyed huge success with her powerful baseline game but has struggled on clay
The Tiago has been instrumental in driving Tata Motors’ consistent growth in the hatchback segment
'Women of My Billion' is set to premiere exclusively on Prime Video on May 3
Aditi and Siddharth recently shared the news of their engagement with an adorable picture
Video shows a red 4WD weaving in and out of traffic, causing a collision on the road shoulder
India captain Rohit Sharma said he is not a fan of the rule as it will hold back the development of all-rounders